Andalusia: which towns actually buy online
Decide with a calculation rather than with ambition. A town is worth serving when the value of an enquiry there exceeds the cost of reaching it, and that comparison needs two numbers you already have: your average order value and your closing rate. Listing twenty towns you cannot reach is worse than naming three you can.
The calculation nobody does
Start with what an enquiry is worth: average order value times closing rate. At 900 euros and one in 3, that is 300 euros.
Then subtract the cost of reaching it. A job 60 minutes away is 2 hours of travel per visit, and a trade that needs two visits per job spends 4 hours travelling. At an hourly value of 50 euros that is 200 euros consumed by distance.
What remains decides whether the town is worth serving. In the example, 100 euros remains, and a nearer town at the same order value leaves 250. Same work, very different businesses.
Then check capacity. A trade already at 8 weeks of backlog gains nothing from a wider area, because the constraint is hours rather than enquiries, and a wider area only lengthens the queue that is already too long.
How to publish the answer
A page per genuine location, with its own address where you have one, rather than a list of place names on the home page. Google's category guidance warns against listing categories for nearby or related businesses, and a list of towns you do not have a presence in has the same problem: it claims rather than shows.
Where you travel rather than having premises, say so plainly and give the radius. That is one sentence and it answers the question a reader in a border town actually has.
Then keep the identity data identical across all of it. Name, address, telephone and hours are 4 values, and a business claiming several towns with inconsistent details is the clearest possible signal that the claim is thin.
| Item | Near town | Distant town |
|---|---|---|
| Value per enquiry | 300 € | 300 € |
| Travel per job | 1 hour | 4 hours |
| Travel cost at 50 € an hour | 50 € | 200 € |
| Remaining | 250 € | 100 € |
| Worth serving | Clearly | Only when capacity is free |
What to do with the towns you drop
Answer enquiries from them honestly rather than ignoring them. A short reply saying you do not cover that area, with a reason, costs a minute and produces no review at all, while silence occasionally produces a bad one.
And revisit the calculation once a year. Order values change, travel times change, and a town that did not pay last year may pay now, which is a decision the numbers make rather than a preference.
Questions and answers
Should I list every town nearby?
How do I know if a town pays?
What if I am already fully booked?
How often should I redo the calculation?
Sources
- Google Business Profile Help, Choose business categories The warning against categories for nearby or related businesses
- BrightLocal, Local Consumer Review Survey 2026 How consumers check a business across sources
